VielfaltMenü and Youtuber "Hier kocht Alex" inspire on social media


Community caterers and cooking influencers develop tasty plant-based dishes together

New ways of communication

VielfaltMenü, one of the leading daycare and school caterers, is collaborating with the well-known Youtuber and influencer Alexander Flohr. Known as "Hier kocht Alex", the cooking influencer can be found on social media channels Youtube and Instagram and enchants his followers with creative plant-based cuisine.

Together, VielfaltMenue and Alex have now developed tasty plant-based recipes that are easy to cook, not only for experienced chefs but also for beginners. These delicious recipes will be presented on the Instagram channel @vielfalt.menue during the month of November.

Alexander Flohr is one of Germany's best-known social media chefs and has already published five cookbooks. The family man and passionate vegan switched to a completely plant-based diet more than ten years ago. He doesn't necessarily fit the usual stereotype of a vegan, Alex himself says: "That's exactly my advantage: when people find out that I've been eating a plant-based diet for years, they usually want to know more about it."

These aspects also tipped the scales for VielfaltMenü's collaboration. For the daycare and school caterer, it is also important to inspire children to eat a healthy and balanced diet every day. The jointly developed recipes show that this also works with creative plant-based cuisine.

"Together with Alex, we show parents and children in particular that a plant-based diet is very tasty and successful. Our recipes are also easy to prepare at home. Many people know this from everyday family life: there is often not much time to conjure up an elaborate dish. We demonstrate our catering expertise on site in daycare centers and schools every day. We have therefore made a conscious decision to also be active on social media in order to increase the visibility of nutrition issues. With our commitment, we also want to reach and support parents at home even better on the subject of healthy eating for children," says Heiko Höfer, Managing Director of VielfaltMenü.

VielfaltMenü offers authentic and varied recipe videos, tips and inspiration for all types of diet on the Instagram profile "der_lachende_teller". Plant-based nutrition has also been playing an increasingly important role for some time now. The school and daycare caterer has been working with the nutritional organization ProVeg for years to raise awareness of plant-based recipes and nutritional education in daycare and school life. VielfaltMenü describes its daily work with the phrase "So much more than good food". This is also reflected in the menus, which already contain many meat-free dishes suitable for children. In addition, the caterer uses various nutrition projects to playfully show children and young people the impact that nutrition has on the environment and their own health. The cook@school cooking course, with mostly plant-based recipes, is extremely popular with children. The cooking event was recently awarded the gold industry prize for community catering.